Challenge: Design a tool that empowers Quickbooks users in some aspect of their business.
Formed a cross-functional team and collaborated with software engineers from research to prototype.
Asked "How might we.." and developed personas to stay focused on the user experience and pain points.
Analyzed existing features, user demographics, reviews, and use cases to uncover new opportunities.
Conducted user research and interviews to discover expressed and unexpressed needs or pain points.
Designed a prototype to visualize and demonstrate the product concept.
Created opportunities that catalyze the professional development of the members.
Brought in two venture capitalists who talked about their career and the state of startups and VC.
Organized two workshops with two of the big four accounting firms.
Gave weekly presentations on topics such as Google Trends, Mary Meerker's Report, Blockchains.
AKQA is a digital agency that specializes in interactive and digital marketing. This includes interactive experiences and customer relationship management; e-commerce and technology services; media, search and analytics; interface design; and content creation and distribution. AKQA is the most awarded digital agency in the world.
Conducted consumer and market research for developing creative brand strategies.
Translated client briefs into campaign ideas and strategies to propose at ideation sessions.
Analyzed campaign performances and various metrics using native and third-party analytics tools.
Visualized key metrics and data trends, and designed campaign performance reports for clients.
Worked in a cross-functional team and assisted the execution of a large integrated marketing campaign for Nike Japan.
A group project in MGMT 164 - Introduction to Entrepreneurship class by Professor Robert Eberhart.
Using the $5 seed investment, student groups compete to raise the most money in 1 week.
Achieved the highest margin among groups by pursuing operational and logistical efficiency.
Marketed effectively by turning bit.ly URLs into Snap codes and placing them strategically across campus and social media.
Won the first place and brought in the highest profit of $400.
Replicated Humans of New York in Foothill College to foster sense of community, belonging, and pride.
Recorded an average of 1,000 audiences per week, with a maximum of 2,788 audiences in one week.
Responsible for creating all of the marketing elements, such as the logos, decals, flyers, and the photographs.
Executed viral marketing to promote the Facebook page by distributing decals and flyers around the campus.
Improved marketing effectiveness by utilizing analytics to monitor user behavior, click-through, unique visitors, etc.
Involved in executing the two annual fundraisers “Japan-U.S. Innovation Awards” and “’Award of Honor’ Gala.”
Played an integral role by applying knowledge gained from experiences in hospitality and customer service.
Served as the bridge between Japan Society and Silicon Valley Japanese Student Association.
Minimized cost of labor for Japan Society by recruiting international students as volunteers.
Provided International students from Japan with volunteer opportunities and exposure to the business world.
Founded the first intercollegiate organization for all of the Japanese international students in San Francisco Bay Area.
United Japanese student communities that were confined to a language school, community college, or university.
Established a centralized platform of communication to ignite inter-school communication and connection.
Managed three teams and undertook organizational development and community outreach.
Expanded the organization to 400 members in 8 months, covering over 10 schools in Northern California.
Participated in seminars and case studies on entrepreneurship with students and professors from top universities.
Competed in the business case competition by forming and collaborating with a team of eight participants.
Led the team by initiating and moderating brainstorm session, and development of business plan and the final pitch.
Won first place – tied with another team.