Kai Hirota

SF Bay Area / Tokyo


Intuit Product Management Case Competition                                               Santa Clara, CA | Sep 2018
Product Management / UX Design

Challenge: Design a tool that empowers Quickbooks users in some aspect of their business.

  • Formed a cross-functional team and collaborated with software engineers from research to prototype.

  • Asked "How might we.." and developed personas to stay focused on the user experience and pain points.

  • Analyzed existing features, user demographics, reviews, and use cases to uncover new opportunities.

  • Conducted user research and interviews to discover expressed and unexpressed needs or pain points.

  • Designed a prototype to visualize and demonstrate the product concept.


Delta Sigma Pi                                                                                   Santa Clara, CA | May 2017 - Jan 2018
Vice President of Professional Development

  • Created opportunities that catalyze the professional development of the members.

  • Brought in two venture capitalists who talked about their career and the state of startups and VC.

  • Organized two workshops with two of the big four accounting firms.

  • Cold-emailed a VP of Growth at Facebook and set up a tour and a meeting with him.

  • Gave weekly presentations on topics such as Google Trends, Mary Meerker's Report, Blockchains.


AKQA                                                                                                        Tokyo, Japan | Jun 2017 - Sep 2017
Digital Manager Intern

AKQA is a digital agency that specializes in interactive and digital marketing. This includes interactive experiences and customer relationship management; e-commerce and technology services; media, search and analytics; interface design; and content creation and distribution. AKQA is the most awarded digital agency in the world.

  • Conducted consumer and market research for developing creative brand strategies.

  • Translated client briefs into campaign ideas and strategies to propose at ideation sessions.

  • Analyzed campaign performances and various metrics using native and third-party analytics tools.

  • Visualized key metrics and data trends, and designed campaign performance reports for clients.

  • Worked in a cross-functional team and assisted the execution of a large integrated marketing campaign for Nike Japan.


$5 Startup Project                                                                                                Santa Clara, CA | May 2017
Project Management / Marketing

  • A group project in MGMT 164 - Introduction to Entrepreneurship class by Professor Robert Eberhart.

  • Using the $5 seed investment, student groups compete to raise the most money in 1 week.

  • Achieved the highest margin among groups by pursuing operational and logistical efficiency.

  • Marketed effectively by turning URLs into Snap codes and placing them strategically across campus and social media.

  • Won the first place and brought in the highest profit of $400.


Humans of Foothill                                                                    Los Altos Hills, CA | Sep 2014 - April 2016
Founder / Photography / Marketing

  • Replicated Humans of New York in Foothill College to foster sense of community, belonging, and pride.

  • Recorded an average of 1,000 audiences per week, with a maximum of 2,788 audiences in one week.

  • Responsible for creating all of the marketing elements, such as the logos, decals, flyers, and the photographs.

  • Executed viral marketing to promote the Facebook page by distributing decals and flyers around the campus.

  • Improved marketing effectiveness by utilizing analytics to monitor user behavior, click-through, unique visitors, etc.


Japan Society of Northern Californa                                         San Francisco, CA | Jan 2015 - Nov 2015
Program Intern

  • Involved in executing the two annual fundraisers “Japan-U.S. Innovation Awards” and “’Award of Honor’ Gala.”

  • Played an integral role by applying knowledge gained from experiences in hospitality and customer service. 

  • Served as the bridge between Japan Society and Silicon Valley Japanese Student Association. 

  • Minimized cost of labor for Japan Society by recruiting international students as volunteers.

  • Provided International students from Japan with volunteer opportunities and exposure to the business world.


Silicon Valley Japanese Student Association                             SF Bay Area, CA | Dec 2014 - July 2015
Founder / President

  • Founded the first intercollegiate organization for all of the Japanese international students in San Francisco Bay Area.

  • United Japanese student communities that were confined to a language school, community college, or university.

  • Established a centralized platform of communication to ignite inter-school communication and connection.

  • Managed three teams and undertook organizational development and community outreach.

  • Expanded the organization to 400 members in 8 months, covering over 10 schools in Northern California.


Harvard Project for Asian and International Relations                                    Cambridge, MA | Feb 2015
Delegate, Entrepreneurship Panel

  • Participated in seminars and case studies on entrepreneurship with students and professors from top universities.

  • Competed in the business case competition by forming and collaborating with a team of eight participants.

  • Led the team by initiating and moderating brainstorm session, and development of business plan and the final pitch.

  • Won first place – tied with another team.


Boston University via EdX                                                                              Online | Match 2018 - Present
MicroMasters, Digital Product Management

UC Berkeley via EdX                                                                           Online | December 2017 - April 2018
MicroMasters, Marketing Analytics

Santa Clara University                                                            Santa Clara, CA | September 2016 - Present
B.S., Management Information Systems
GPA 3.0

General Assembly                                                                                 San Francisco, CA | September 2017
Certificate, UX Design

Foothill College                                                                    Los Altos Hills, CA | January 2014 - May 2016
Dual A.S. in Business Administration & Economics
GPA 3.6, Cum Laude, Honors Scholar, Dean's List

St. Mary's International School                                                          Tokyo, Japan | Sep 2009 - June 2012
GPA: 1.64 (Withdrawn)

Online education



UC Berkeley - MicroMasters : Marketing Analytics

Microsoft - Professional Certificate : Introduction to Computer Science


Language: English (Native) | Japanese (Native) | Mandarin (HSK Level 5)

Technical: Python | C | SQL | Shell | Google Analytics Certification | Google AdWords Certification

Creative: Photoshop & Lightroom | Sketch | InVision