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Kai Hirota


Education

UC BerkeleyX                                                                                               EdX | December 2017 - Present
MicroMasters, Marketing Analytics

Santa Clara University                                                            Santa Clara, CA | September 2016 - Present
B.S., Management Information Systems GPA: 3.2

General Assembly                                                                                 San Francisco, CA | September 2017
Certificate, UX Design

Foothill College                                                                    Los Altos Hills, CA | January 2014 - May 2016
A.S., Dual degree in Business Administration & Economics GPA: 3.6
Cum Laude, Honors Scholar, Dean's List

St. Mary's International School                                                             Tokyo, Japan | Withdrew June 2012
GPA: 1.64



Experience

Intuit Product Management Case Competition                                               Santa Clara, CA | Sep 2018
Product Management / UX Design

  • Designed a tool to empower Quickbooks users.

  • Proposed a new product to the Product Manager of Quickbooks by designing a prototype.

  • Analyzed Quickbooks, the competitors, and the overall market to identify undiscovered opportunities.

  • Conducted user interviews to discover expressed and unexpressed needs and pain points.

 

Delta Sigma Pi                                                                                   Santa Clara, CA | May 2017 - Jan 2018
Vice President of Professional Development

  • Created opportunities that catalyze the professional development of the members.

  • Brought in two venture capitalists who talked about their career and the state of startups and VC.

  • Organized two workshops with two of the big four accounting firms.

  • Cold-emailed a VP of Growth at Facebook and set up a tour and a meeting with him.

  • Gave weekly presentations on topics such as Google Trends, Mary Meerker's Report, Blockchains.

 

AKQA                                                                                                        Tokyo, Japan | Jun 2017 - Sep 2017
Digital Manager Intern

AKQA is a digital agency that specializes in interactive and digital marketing. This includes interactive experiences and customer relationship management; e-commerce and technology services; media, search and analytics; interface design; and content creation and distribution. AKQA is the most awarded digital agency in the world. Clients: Google, Nike, BMW, American Express, Amazon, Starbucks, Rolls-Royce, etc.

  • Conducted consumer and market research for developing creative brand strategies.

  • Translated client briefs into campaign ideas and strategies, and presented at ideation sessions.

  • Tracked KPIs and measured performance of campaigns under execution.

  • Identified data trends and extracted insights by using native and third-party analytics tools.

  • Created presentations of visualized data, metrics, and KPIs to update clients on campaign performances.

 

$5 Startup Project                                                                                                Santa Clara, CA | May 2017
Project Management / Marketing

  • A group project in MGMT 164 - Introduction to Entrepreneurship class by Professor Robert Eberhart.

  • Using the $5 seed investment, student groups compete to raise the most money in 1 week.

  • Achieved the highest margin among groups by pursuing operational and logistical efficiency.

  • Marketed effectively by turning bit.ly URLs into Snap codes and placing them strategically across campus and social media.

  • Won the first place and brought in the highest profit of $400.

 

Humans of Foothill                                                                    Los Altos Hills, CA | Sep 2014 - April 2016
Founder / Photography / Marketing

  • Replicated Humans of New York in Foothill College to foster sense of community, belonging, and pride.

  • Recorded an average of 1,000 audiences per week, with a maximum of 2,788 audiences in one week.

  • Responsible for creating all of the marketing elements, such as the logos, decals, flyers, and the photographs.

  • Executed viral marketing to promote the Facebook page by distributing decals and flyers around the campus.

  • Improved marketing effectiveness by utilizing analytics to monitor user behavior, click-through, unique visitors, etc.

 

Japan Society of Northern Californa                                         San Francisco, CA | Jan 2015 - Nov 2015
Program Intern

  • Involved in executing the two annual fundraisers “Japan-U.S. Innovation Awards” and “’Award of Honor’ Gala.”

  • Played an integral role by applying knowledge gained from experiences in hospitality and customer service. 

  • Served as the bridge between Japan Society and Silicon Valley Japanese Student Association. 

  • Minimized cost of labor for Japan Society by recruiting international students as volunteers.

  • Provided International students from Japan with volunteer opportunities and exposure to the business world.

 

Silicon Valley Japanese Student Association                             SF Bay Area, CA | Dec 2014 - July 2015
Founder / President

  • Founded the first intercollegiate organization for all of the Japanese international students in San Francisco Bay Area.

  • United Japanese student communities that were confined to a language school, community college, or university.

  • Established a centralized platform of communication to ignite inter-school communication and connection.

  • Managed three teams and undertook organizational development and community outreach.

  • Expanded the organization to 400 members in 8 months, covering over 10 schools in Northern California.

 

Harvard Project for Asian and International Relations                                    Cambridge, MA | Feb 2015
Delegate, Entrepreneurship Panel

  • Participated in seminars and case studies on entrepreneurship with students and professors from top universities.

  • Competed in the business case competition by forming and collaborating with a team of eight participants.

  • Led the team by initiating and moderating brainstorm session, and development of business plan and the final pitch.

  • Won first place – tied with another team.


skills

Language: English (Native) | Japanese (Native) | Mandarin (HSK Level 5)

Technical: Python | C | SQL | Google Analytics Certification | Google AdWords Certification

Creative: Photoshop & Lightroom | Sketch | InVision