About

As I began the first quarter of my senior year, I was eager to take on new and complex challenges. I have done my share of internships and extra‐curricular activities, but they had clear instructions, descriptions, and paths to success outlined for me. Having just completed a UX design course in San Francisco, I was in search of something more complex and challenging. That was when I found out about the Product Management Case Comepetition, organized by Intuit. I immediately signed up with two of my friends, Kevin Qian and Derek Hu.

 

The Challenge

The case competition organized by Intuit had only one simple instruction: design an app that helps Quickbooks users in some aspect of their work. We had to submit a presentation in PDF format in exactly one week, which would then be used to assess the degree of our success. In undertaking this case competition, we had two big challenges. The first was: How can we empathize with users on tools we've never used, from perspectives we've never seen through? Needless to say, none of us have used Quickbooks, nor owned businesses before. Our second challenge was: How can we align our visions on what we are trying to solve, for whom we are solving for, how we are going to solve it, and the overarching objective we hope to achieve? The competition started on the Friday of the first week of the quarter, which meant that realistically we only had Friday through Sunday to complete the majority of our deliverable ‐ time was not on our side.

 

Submission

The slideshow below was our final submission, and this is our prototype, which I designed.